Only after reading it twice did I realize that it was not the famed Cash-on-Delivery(COD),but Delivery of Cash.I read the contents on Flipkart’s page and I was stupefied. Now, Flipkart’s NEW Delivery of Cash service essentially means that we could have cash delivered at our homes by logging on to Flipkart.com and ask for DOC, we would have cash delivered at our doorstep, and the same debited from our credit cards. So, what’s the catch here?
I have been racking my brains to understand the logic behind the above said service. How is it going to help people except for the ridiculously lazy ones who are afraid to get a tan for the fear of the unfortunately hot summers here by not venturing out of the comforts of their home.
I have a few questions to Flipkart?
1. Given the ubiquity of ATMs in every street corner, is this even a move that needs to appear in the scheme of things of a company as big as Flipkart?
2. Would there not be a fee levied for each such transaction? If yes, then its a given that the amount received in cash will be more than the cash debited from your card. This means that the average Indian who haggles with a road side vendor for a minuscule 2-3 rupees is paying a service charge of say 30-40 rupees just to escape going out of his/her home? Highly unlikely, I feel.
Having said all the above, I do have this feeling that this is just a prank with April 1, Fool’s day, around the corner. If it were a prank too, I do not think there is an iota of novelty factor attached to it.
What do you folks feel?